Are Templates The Branding Straightjacket?
I’ve had a few clients ask the question can a content management system (CMS) accommodate the dynamic elements of my brand? When we get around to talking about design templates most clients think that they will have to straightjacket their brand into a rigid pre-defined structure. Not so. Even though there are some restrictions to a template system there is still room to create a unique layout that best suits your organization.
Last year while working on the Capers Market website with the brilliant programmers at Communicopia I had the opportunity to design an unrestrained layout to house their brand.
Here are some samples of the template designs for Capers:
