Dressing Up Your Website’s Back Door
Next time you’re window dressing your homepage you might want to check to see who’s coming in through the backdoor. While I was working as a web producer at the Canadian Broadcast Corporation I noticed that we were getting significant traffic flow from a number of big blog sites such as BoingBoing. Instead of landing on our homepage, these users were hitting a specific pop up video page and since there were no other links to other pages from this video page they would take off. Part of the solution was redesigning the video pop up to redirect them to other interesting content in the site. The result was repeat users and longer visits to the site.
Video pop-up before the redesign:
Video pop-up after the redesign:
